Our
Founder
Peter Vezey is a Member of the Chartered Institute
of Public Relations (CIPR) and Chartered Institute
of Marketing (CIM). He is past branch Chairman
of the CIM and was awarded the CIM President’s
Award, the CIPR Certificate of Excellence for
the Best Business PR Campaign for Kimberly-Clark
and The Best Consumer Programme for Flymo.
Peter has 25 years public relations
consultancy and in-house experience. Clients
include Federal Express, Regus Business Centres,
Total Oil, Electrolux, Genie Lifts, Hertz,
British Telecom Mobile, United Technologies,
Amsterdam Airport Area, The Health & Safety
at Work Exhibition, United Technologies & Thorn
EMI.
Regarded as a ‘creative ideas man’
and 'through-the-line' specialist, he prides himself
on being able to run PR programmes on small budgets.
He is a great believer in 3rd party endorsement and
piggy-backing issues and situations.
His most famous campaign was
Flymo’s battle against Qualcast lawn mowers –
which Flymo won with 65% market share. His most
challenging work was preparing Regus Business
Centres for flotation and launches in 22 countries.
Peter has been a director of three
of the top 20 London agencies, each for 6 years prior
to launching his ‘virtual consultancy’ in April
2000. |